One of the many ways companies promote their products or create contests is by teaming up with each other. This is a very smart tactic as the contest will not only get publicity because of one company, but two or more as well. I found an article which discusses how HP is partnering with YouTube to sponsor a contest.
It is a contest in which one filmmaker will receive a $5000 prize, a meeting with executives from Fox Searchlight Productions, and a screening at an international film festival. The competition is known as Project Direct. It is searching for films between two and seven minutes in duration. Twenty finalists will be chosen by a YouTube panel and director Jason Reitman whose film "Juno" will be released by Fox Searchlight this year. A grand-prize winner will then be selected.
In order to make the contest more interesting, Reitman set three content rules for the submissions. He requires the films feature a, "character facing 'a situation above his or her maturity level,' one character in the film must pass a photograph to another, and someone in the film must use the line, 'I demand an explanation for these shenanigans. What do you have to say?' " I think these guidelines will definitely ad humor to the films and make them unique.
To learn more about Project Direct visit their link from YouTube: http://youtube.com/projectdirect. I think this contest will be a great way to promote YouTube, HP and Fox Searchlight Productions. Hopefully many people will enter and there will be some great submissions!
Here is YouTube video were Reitman describes the contest:
The article discussed was found at: http://promomagazine.com/news/
youtube_hp_video_makers_say_100807/
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