P. Diddy and Ciroc Vodka

It is crazy how prevalent alcohol is in music. It is so frequent that I hear a rap about a certain type of champagne or vodka. This is crucial for the brand development of different types of alcohol. Any alcohol being rapped about people automatically associate as the best, most classy alcohol. A recent article I read was about P. Diddy signing a partnership with Diageo PLC who owns Ciroc Vodka. The arrangement with Sean Combs ("P. Diddy") Enterprises is said to be worth more than $100 million depending on how the Ciroc Vodka brand does. Since the one and only P. Diddy is devoting a tremendous amount of his time to promote this product I think his efforts will be very successful. All P. Diddy needs to do is be seen drinking or talking about Ciroc Vodka and others will think it is hip, in style, top of the line and purchase it themselves. Everyone wants to emulate their favorite celebrity and P. Diddy has a tremendous amount of fans. He is just the right person to promote this vodka as rappers are normally the celebrities who promote alcoholic beverages.

P. Diddy will definitely be able to use to his advantage the sleek look of the Ciroc Vodka bottle. The bottle is tall and slender and the labeling is very simple. The colors are just clear and some blue. It is definitely a bottle that a celebrity would have no problem being associated with.

Combs was originally interested in promoting his own vodka line but when he saw Ciroc Vodka he was very impressed. The vodka is infused with French grapes. I think P. Diddy will be very successful in promoting the vodka as he already has his own line of clothing and fragrance that are very common. P. Diddy said, "I am not just a celebrity endorser. I'm a luxury brand builder." This partnership between P. Diddy and Diageo PLC has received a tremendous amount of publicity and I am sure you will begin to hear more and more about ciroc vodka and it will eventually be associated with vodkas like Grey Goose and Kettle One.

The article discussed was found at: http://promomagazine.com/news/diddy_ciroc_vodka/

To read more about P. Diddy's new partnership there is also an article written about it by the Associated Press that can be found at: http://ap.google.com/article/ALeqM5jp3XHuELVTm0f08rIAZYGFu4LlcA