M&M Halloween Promotion

Surprisingly, Mars North America, the company that owns M&Ms already ran a Halloween promotion in Times Square! An article in Promo Magazine described the promotion. There was an event outside the Mars store that consisted of a headless horseman and a candy give away. The promotion served to draw attention to M&M's $1 million Halloween Instant Win Game and sweepstakes which goes until October 31. Not only was there a costumed horseman in the streets of Manhatten but Joey Fatone was there to help promote the contest as well! Fatone and the horseman were escorting a armored truck with thousands of bags of M&M's candies, all contaning a code needed to enter the sweepstakes.

To enter the contest, enter your codes at http://www.MMS.com! Get a bag of M&M's and enter, you could win $1 million dollars. Purchasing some M&Ms is definitely on my to-do list this week! This money prize is not the only prize you could win - there are others! An instant-win game provides the chance to win a seven-day family trip to the Haunted Mansion at Walt Disney and $1,000 in spending money. Smaller prizes include a year's supply of M&M treats and Halloween DVDs. I love M&Ms so it won't be a problem for me to buy and eat them in order to get the codes for the contest!


At first the costumed horseman seemed a little weird to me, but I am sure it probably did a great job drawing peoples' attention to the promotion. Also I think it was a good idea on Mars North America's part to hire a famous celebrity (Joey Fatone) to help promote the candy and the contest. Everyone takes a promotion more seriously when a celebrity is supporting it! I think this promotion will be very successful and I am very envious of whoever wins!

The article discussed was found at: http://promomagazine.com/eventmarketing/news/mms_halloween_nyc/