Everyone knows the hardware store Home Depot. Growing up your dad would always drag you along to the hardware store for some things he needed to fix up the house - what better place to have a sweepstakes to win tickets to the Super Bowl! A recent article I read on instoremarketer.org discussed Home Depot's sponsorship of the National Football League and its recent sweepstakes called "Shop & Win." Home Depot shoppers submit codes from store receipts to a promotional Web site to enter the contest. Purchases of products from co-sponsors 3M, Cub Cadet, Gorilla Ladders or Scotts receive double entry. The grand-prize winner receives trips for four in 2008 to the Super Bowl in Phoenix, the Pro Bowl in Honolulu, and the NFL Draft in New York!I think this is an excellent promotion as many of the typical Home Depot shoppers would be eager to enter into this contest. It is often a father son activity to take a trip to the hardware store. It is also a father son activity to watch football. I think it was a very smart decision on Home Depot's part to team up with the National Football League.
The article I read entitled Home Depot Thinks Football is 'More Fun' also discussed in more detail Home Depot's partnership with the NFL. Home Depot is also sponsoring "The Home Depot NFL Neighborhood MVP" program. This program is for a great cause as it recognizes the charitable contributions of 17 NFL players by rebuilding a football field or building a playground in their community and making a donation to a charity of their choice. I think people will be even more eager to enter into the sweepstakes after they become aware of what the NFL and Home Depot are doing for others. The Home Depot NFL Neighborhood MVP program is for an excellent cause and I hope it continues for a while! You never know what little boy's dream will come true when he sees a new football field or playground to play on.
The article discussed was found at http://www.ismionline.org/articles/details.php?id=7104
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