When trying to find my first promotion to write about, Apple was one of the first companies that came to mind. Although I do not own an apple computer many of my friends do and have received a free ipod or free printer through a promotion when they purchased their computer. However, I do in fact own an ipod as I was drawn to it by Apple's advertising.
The image above is advertised on the Apple Product Promotions page. This image is what comes to mind for many when they think of apple. Currently on their product promotions page Apple has three main promotions. The first is a promotion for college students in which they receive a free ipod nano with their purchase of a mac computer (depicted in the picture above). For the second promotion, between July 24, 2007, and October 22, 2007 if you buy any .Mac Retail Box or .Mac Family Pack Retail Box you save $30 on a .Mac annual membership. The last promotion currently listed on the apple Web site is if you purchase an apple computer and a qualifying printer between July 24, 2007, and October 22, 2007 you can save up to $100.
Apple is very clever with their promotion tactics as they know what is appealing to the consumer and the particular target audience. I think it is very smart of apple to promote a free ipod nano with the purchase of a computer to college students because many college students use ipods - at the gym, walking to class, and for entertainment. The last two current promotions in which consumers can save money on a Mac annual membership, and on a purchase of a computer and qualifity printer, are smart because they are very practical. They provide an opportunity for consumers to save money on items that are frequently purchased from Mac.
Not only do I think Mac employs very clever ways of promoting its products, but its advertisements are very visually appealing, yet simple, which quite often catches the viewers attention. Mac has a very sleek, modern look to its products as well as its advertisements. For example, the picture I included above is very simple but conveys the message - computer plus ipod nano - the two go together.
Apple also includes Past Promotions on its Web site.
To learn more about apple products visit their Web site at http://www.apple.com/
This article was found at http://www.apple.com/promo/
1 comment:
8 points for hte week
good topics - and way to go wiht the embedded video!
each post needs some very recent article as a motivator - why did you look at apple or macdonald?
next week - have some reason (link to a new article) for looking at the promotion
good writeups - keep that part going, just add link to something recent
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