Dairy Queen Promotions

When searching for my next promotion to blog about I came across an excellent source of information. Promomagazine.com has a tremendous amount of information on the latest product promotions. It includes the top stories, webinar information, blogs, research and more! If you are looking for information on current product promotions I suggest you visit Promo Magazine's Web site!

During my first viewing of Promo Magazine an article caught my eye about Dairy Queen's latest promotions. The article is called "Dairy Queen Builds Loyalty with Innovative Promotions." The article really impressed me because Dairy Queen is running a number of contests and sweepstakes that have been successful. Their use of interactive media is stellar. The article reports their loyal customer base, however they do not stop promoting their products because of this.

Dairy Queen's latest promotion is the Blizzard Sweet Sounds Game. If you play this game you can win up to $50 in music downloads, ring tones, or gift cards to Dairy Queen! To play you enter codes from Dairy Queen Blizzard cups at BlizzardFanClub.com. This game also entails quarterly prizes as big as a Sony MP3 music player!

The article goes on to discuss how successful Dairy Queen's other promotions have been. In the company's summer promotion called "Free, Click, Win," customers were asked to upload photos of themselves eating a Waffle Bowl (one of DQ's products). This contest for the best video brought a total of 194,000 unique visitors to the DQ Web site!

I was extremely impressed with Dairy Queen's promotions. The company is a great example of not letting an increased customer base stop you from continuously promoting your product. It is very important that companies stay modest and I think DQ has done an excellent job in doing so. Not only are they currently running many promotions but they are brainstorming for the future as well. The article discusses their plans to launch a Blizzard Fan Club Web site in October which contains social networking components and online games. I think this is an excellent way for Dairy Queen to attract consumers and spread the word about their products. It is not surprising to me that Dairy Queen has a large consumer base as their Blizzards are delicious! I am a huge fan! You have not fully experienced childhood if you haven't consumed a blizzard here and there. Kudos to DQ for their very successful and clever promotions. I will leave you with this hilarious Dairy Queen commercial I found for Kit Kat Blizzards.


The article discussed was found at: http://promomagazine.com/news/live_promo_
live_dairy_queen_promotions_091907/

To find out more about Dairy Queen and their products visit: http://www.dairyqueen.com/us-en/