
Dairy Queen's latest promotion is the Blizzard Sweet Sounds Game. If you play this game you can win up to $50 in music downloads, ring tones, or gift cards to Dairy Queen! To play you enter codes from Dairy

The article goes on to discuss how successful Dairy Queen's other promotions have been. In the company's summer promotion called "Free, Click, Win," customers were asked to upload photos of themselves eating a Waffle Bowl (one of DQ's products). This contest for the best video brought a total of 194,000 unique visitors to the DQ Web site!
I was extremely impressed with Dairy Queen's promotions. The company is a great example of not letting an increased customer base stop you from continuously promoting your product. It is very important that companies stay modest and I think DQ has done an excellent job in doing so. Not only are they currently running many promotions but they are brainstorming for the future as well. The article discusses their plans to launch a Blizzard Fan Club Web site in October which contains social networking components and online games. I think this is an excellent way for Dairy Queen to attract consumers and spread the word about their products. It is not surprising to me that Dairy Queen has a large consumer base as their Blizzards are delicious!

The article discussed was found at: http://promomagazine.com/news/live_promo_
live_dairy_queen_promotions_091907/
To find out more about Dairy Queen and their products visit: http://www.dairyqueen.com/us-en/
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