The blog entry that caught my eye was the one about TV network promotions on iTunes. The post is titled "Nets Develop Online Deals for New Season." The post describes how various networks are promoting their shows to premier this fall. I think what Fox is doing will be really effective in promoting their shows. NBC's joint venture partner News Corp. is making season premieres of Fox shows available for free on iTunes that users can view for one week! Shows including "Prison Break," "Bones," and "K-Ville" will be available in the form of free downloads before the shows air. ABC is going to stream its shows on AOL, and NBC will provide free ad-supported downloads.
What News Corp. is doing for Fox will allow viewers to own the shows once they are downloaded to their computers and transfer them to their iPods. As Wendy Davis says in her blog, most Television viewers are more likely to choose ad-free versions of a show. Therefore I think the promotion for the Fox shows will be highly successful and I agree with Davis that it will probably surpass the response that NBC or ABC's promotions receive.
Personally, I would take advantage of the promotion for the Fox shows. They are free and contain no ads! Ads in the shows can be very annoying. I know that when I have tried to watch shows online it is annoying to have random breaks in the program with ads you can't skip over. Visit http://www.fox.com/home.htmto watch some of their latest programs online. Click on the show you would like to watch and there is an option to download it for free on iTunes. Check out Fox's new show "K-Ville" it looks pretty good.
Also don't forget to check out Wendy Davis' blog - "Just an Online Minute."
The blog post discussed was found at: http://blogs.mediapost.com/online_minute/?p=1570
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1 comment:
2 good posts - and nice shoutout to the online minute blog
10 points
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