Sponsors of Daytona 500

A huge part of promotions is sponsorships. I never knew how much money sponsors will pay to advertise their companies at large events! An article about sponsors for the Daytona 500 discusses just how much money sponsors pay. Hype for the 50th anniversary of the Daytona 500 next year is already growing! Around 40 brands will spend a total of $100 million dollars in activation fees around the event. That is a crazy amount of money! Some of the sponsors include Coca-Cola, UPS, Gatorade, and Holiday Inn. Many of these companies signed contracts with the International Speedway Corp. (ISC). For example Coca-Cola signed a 10 year deal with the ISC in which they will distribute commemorative bottles and cups with the Daytona Logo. They will also have signage at the event where it will provide refreshments.

The article goes on to discuss why there is such a "sponsor rush" for the event. This can be attributed to the fact that NASCAR sponsorships convey a tremendous amount of brand loyalty. The article says that, " NASCAR fans are three times as likely to buy NASCAR sponsor's products - and the response rate doubles for NASCAR devotees to go the tracks."

I think that the amount of money that gets tossed around by sponsors is unbelievable but on the other hand worth it. The Daytona 500 is an event watched by a tremendous amount of people and sponsors will definitely receive recognition. People will be more inclined to purchase the advertised brands, especially if their favorite NASCAR driver is promoting them!

It's incredible how many sponsors the Daytona 500 gets - way to go! For all you NASCAR fans out there here is where you can buy tickets and learn more about the Daytona 500: http://www.daytona500.com/. Here is a picture of my favorite - Jeff Gordon! Looks like he just won!

The article discussed in this post can be found at:
http://promomagazine.com/othertactics/news/
coke_gatorade_kroger_sponsor_daytona_500_092707/