McDonald's Monopoly

Everyone loves splurging with fast food. What better than splurge and play a game at the same time? The McDonald's Monopoly game has been going on for years and attracted many people to the fast food joint. It is a sweepstakes where customers receive tokens with certain menu items which correspond to a specific property space on the monopoly board. When the tokens are combined into color-matched properties they can win you money or prizes such as video games. A description of the game can be found on wikipedia.org.

The picture above is the "vault" from the 2006 monopoly game. The number at the top is "total winners and counting." I think it is very smart of McDonald's to have this number at the top of the page because it is so large and in turn, a higher number of people will think they have a chance to win.

I think using a monopoly game as a promotion for McDonald's is very clever as most people are familiar with the game and would want to play. I also think this contest was successful because it is on going. Since you need to keep collecting tokens to win, people will buy more and more food from McDonald's. Everyone knows fast food is unhealthy, but I'll admit I like to splurge sometimes. My friends recently had a contest at Burger Kind to see who could consume the most calories. I'm sure this monopoly game made some people consume more calories than planned in order to collect tokens.

Another way to tell that this monopoly game has been very successful is by how long it has been around. When searching youtube I found a very dated advertisement for the monopoly game from the 1980's!

To find out more about McDonald's monopoly visit http://en.wikipedia.org/wiki/McDonald's_Monopoly