The holiday season is not complete without all the Christmas movies that air on TV. My personal favorite is "A Christmas Story" and I am very excited to watch it this year. An article I read discussed how ABC Family is tying in a promotion with its Christmas movies. ABC Family is the network that I watch Christmas movies on all the time because they have a great variety! I think a promotion for ABC Family's 25 days of Christmas will be very effective as it will raise awareness about the Christmas movies shown on he network and portray ABC Family as the channel to watch for Christmas flicks!
The promotion took place on Black Friday - a great day to reach a tremendous amount of people. There were street teams dressed in a branded red fleece, hats, and scarves handing out reusable shopping bags that contain tune-in information for ABC Family's "25 Days of Christmas" and a cookie scented ornament - what better way to get people in the holiday spirit! The teams targeted popular shopping areas in Chicago, New York City and Boston. There were about 60,000 bags distributed and the promotion will take place again in those locations on December 1st and 2nd.
As ABC Family has improved its campaign from last year, I think it will be very successful. It is very important to get people in the holiday spirit in order to create a desire to watch a Christmas movie. I think the Christmas themed bag and ornament will do a great job of that. People will then read the tune-in information and get excited about the holiday movies to air on ABC Family! I am definitely excited for ABC Family's "25 Days of Christmas."
To learn more about ABC Family's "25 Days of Christmas" visit their Web site at: abcfamily.com
The article discussed was found at: http://promomagazine.com/eventmarketing/news/abc_family_christmas_programming/
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