What better way to relaunch a Web site than with a sweepstakes. It attracts immediate attention to the product and entices people to get involved right away. I think NBA pairing the relaunch of its Web site with a sweepstakes is an excellent idea. A recent article I read discussed the details of the promotion. The sweepstakes entails a total of $10,000 dollars worth in prizes. The grand prize is Spalding's new "beast" 60-inch glass portable background system which will be delivered by former NBA star Clyde Drexler. Drexler will also provide the winner with a rack of Spalding NBA game balls and NBA practice apparel. Who wouldn't want to meet a former NBA star? The fact that the winner receives the opportunity to meet Drexler will definitely draw more people to the sweepstakes.The contest is called "Drexler's Slam Dunk Delivery and can be entered by making a purchase on NBAStore.com by January 15. There are also lesser prizes including a four-game NBA video package, a $500 shopping spree in the online store, and one of 50 $150 NBAStore.com gift cards.
This promotion is an excellent way to draw people to the Web site. People will be able to experience the convenience of shopping online and the new features to the site. The article also states that the online store now offers a larger selection of NBA products. I visited the Web site myself and it's pretty cool! The graphics are excellent and it is very easy to navigate through. If you are looking for a sports related gift for the holidays I suggest visiting NBAStore.com and you could be eligible for a number of prizes by shopping there!
Here is a video of Clyde Drexler's top ten dunks - it's pretty fun to watch!
This video was found at: http://www.youtube.com/watch?v=SvjJA93Xy9Y
The article discussed was found at: http://promomagazine.com/news/nbastore_sweepstakes/
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