Sears Holiday Campaign on the Internet

A recent article I read discussed how sears is promoting its holiday items via the Internet this year. I think this is an excellent idea as more and more people today shop on-line. The on-line campaign is designed around Sears' Wish Book catalog and its tagline is, "Don't just give a gift, grant a wish." Their campaign is very interactive as people can vote on the hottest gift ideas, toys, fashion, etc. on the site. Visit http://www.sears.yahoo.com/toys to check it out. Sears refers to their holiday campaign as the "Where Wishes Begin" holiday experience. I think this is very catchy as every parent wants to make their child's wish come true and buy them the present they dreamed of this holiday season. Senior vice president and chief marketing officer for Sears spoke on the Web site: "The online space continues to offer new and exciting ways to interact in a meaningful way with our customers."

I think the Web site will be very successful as it is interactive and full of holiday spirit! The background of the web page is red with little snow flakes which serves to put customers in the holiday spirit. It certainly worked for me - I can't wait for the holidays now!


Not only does Sears have their interactive Web site, but they are tying a promotion into it as well. Beginning November 19th, Sears will begin its Wishing promotion which offers deals on products for a limited time. The deals will take place during specific Wishing Hours. The online sweepstakes can be found at http://www.sears.com/wishes. There are five grand prize wishes all definitely worth winning! One example of a grand prize is a trip for four to a 2008 NASCAR Nextel Cup Series race. Check out the Web site to enter and see the rest of the prizes you could be eligible to win!


I think this Sears campaign will be very successful due to the strong interactive design of its Web site and the theme of it. The campaign is also being promoted via TV and radio spots, magazine ads, direct mail, PR and catalogs.

The article discussed was found at: http://promomagazine.com/news/sears_holiday_internet_sweepstakes/