A recent article I read on USAtoday.com brought to my attention how convenient it is for people to get some of their holiday shopping done in airports. The article discussed how at this time of year a layover may not be as inconvenient as it seems. I know first hand time can fly when you are shopping! So that long six hour layover may not seem so bad after you grab something to eat and then do some shopping. Another great reason to shop in the airport is that the stores keep travelers' hours: they open early and close late. If you are taking the red-eye you are in luck!Obviously the airports take advantage of the holiday season. They are very well aware that people are going to try to get some gifts purchased during their time at the airport. Subsequently, many airports run promotions during the holiday season. The article on USAtoday.com highlights promotions going on at thirteen different locations around the globe.
One promotion that I thought was clever is American Airlines' "Depart from the Ho Ho Hum" sweepstakes. Anyone flying on American Airlines can enter the sweepstakes up until December 31st and be eligible to win prizes including trips to London or Jamaica, 500,000 AAdvantage miles and more. I think this promotion is very catchy as the title of it contains "ho ho" in reference to Santa. Other promotions going on include holiday entertainment and a visits from Santa at O'Hare, a teddy bear give-a-way at Boston Logan Airport, a Winter Market with an ice rink outside Germany's Munich Airport, and more! I think all promotions at airports during the holiday season are an excellent idea as many people will be inclined to shop during their layovers or enter promotions during their holiday travels.
Below is a picture of the Rockettes who will kick of the holiday season in O'Hare.
The article discussed was found at: http://www.usatoday.com/travel/columnist/baskas/2007-11-14-airport-holiday-shopping_N.htm
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