Coffee Beanery Scratch and Win Promo

Growing up I always thought scratch and win promotions and scratch off lottery tickets were the best thing in the world! When I came across Coffee Beanery's scratch and sniff promotion it caught my eye right away. Here is how the promotion works: people who spend more than $9.99 in the store will receive a free game card which they can scratch off. The top prize is seven night trip for two to Jamaica! There are also lesser prizes: ten first prize winners will receive a year's supply of coffee and other winners will receive Coffee Beanery beverages. I think this promotion is an excellent idea as a scratch and win game is a very simple promotion to run. No matter what age you are you will still have fun scratching off the card, there is no denying it!The article discussing this promotion stated that it serves to not only drive more customers into the store but to increase sales for the holidays. The company said, "In particular, the Coffee Beanery, is looking to boost sales of its holiday gift sets, and one pound bags of specialty coffee." The promotion lasts until December 31st and about 250,000 game cards were produced for the promotion. Get to a Coffee Beanery and start scratchin' - you could be on your way to Jamaica before you know it!

I think this promotion will increase sales for Coffee Beanery this holiday season and in the long run as well. The promotion will drive more customers to the store and if they enjoy the coffee they could potentially become brand loyal to Coffee Beanery. People are very picky about the coffee they drink so if they like the flavor of Coffee Beanery they will be inclined to switch their coffee brand preference.


To find out more about Coffee Beanery's products visit: http://www.coffeebeanery.com/

To find out more about the scratch and win promotion visit: http://www.coffeebeanery.com/comeintowin/default.htm

The article discussed was found at: http://promomagazine.com/contests/news/coffee_beanery_game/