When looking for my next topic to write about I came across Gillette's new promotion. It caught my eye because it is a promotion that uses a professional athlete to attract people to it. Gillette partnered with former Notre Dame quarterback Brady Quinn. The sweepstakes encourages males to create videos that show their "game face." The winner of the contest receives an all-inclusive trip for four to New York City to meet Quinn. They also receive a Gillette GameFace entertainment package which includes an LCD HDTV, multimedia surround sound and a Nintendo Wii. You can enter the contest at GilletteGameFace.com. This Web site includes Quinn's very own Game Face video.
I think this contest is an excellent idea for multiple reasons. I think the Game Face concept would be very appealing to many males as guys always talk about being tough and putting on their game face for sports. If you are a guy and you are not tough you take a lot of flack!
Another reason this contest would attract many males is the use of the professional athlete Brady Quinn. Every guy that I know loves to watch football and no matter what team they are a fan of I am sure they would not pass up an opportunity to win an all inclusive paid trip to meet Quinn.
For all you football or Quinn fans out there here is a Brady Quinn highlight video.
The article discussed was found at: http://promomagazine.com/news
/gillette_razor_video_contest_092407/
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2 comments:
2 good posts and nice shoutout to promo magazine
if they have comments on their articles you might write something on their site and put a link to your blog in your signature - rats they don't seem to have comments - too bad - ou wrote some good stuff about them.
Interesting. It would be good to see research on how much the promotion costs the company and how much they believe it brought in increased business.
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